Hubertus sees entrepreneurship as a powerful force for good in the world. Since exploring technology as a teenager, his journey has led him from co-founding mymuesli in 2007 and leading it for 15 years to co-founding Project Eaden in 2022, and most recently, launching RSN8 Labs in 2024. He has been awarded the German Founder's Prize and German Marketing Prize. As an active board member and business angel he remains driven by the simple joy of bringing new ideas to life that can meaningfully contribute to human progress.