Tobias has always been driven by curiosity and a desire to build things that truly matter. His entrepreneurial journey began with a social network for doctors, launched together with Rocket Internet – an experience that ignited his passion for turning ideas into meaningful impact. Later, he founded a coliving company that reimagined how people live and connect, which he successfully sold to a competitor.

Between ventures, Tobias spent several years in consulting with McKinsey and Simon-Kucher, helping companies grow and sharpen their strategies. He went on to join HelloFresh, where he led the physical product, customer experience, CRM, and retention – gaining firsthand experience in what it takes to scale a global consumer brand.

When Getir entered the German market, Tobias became General Manager and led its rapid growth – expanding the office team from 3 to 180 people, onboarding over 2,000 couriers, and signing 60 leases for new dark stores in just six months. It was an intense and energizing time, but it also deepened his motivation to focus on something with lasting impact.

That motivation led to the creation of onu.energy – a company built to accelerate the energy transition by turning price and demand volatility into an advantage in energy procurement. For Tobias, it’s not just about business – it’s about helping build a future where progress and sustainability go hand in hand.