Ghost

Connecting the world's best brands, creators and audiences through AI-powered talent representation
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R.J. Napolitano
Fellow
About

Ghost is a Hollywood talent agency staffed with AI agents. $250K ARR with profitable unit economics from month one. 11,000+ creators signed up (105M+ combined followers) in just 15 weeks post-launch, with zero paid ads. AI agents have facilitated deals with 578 brands, including Perplexity, Lovable, YETI, Estée Lauder, Quest Nutrition, and Outdoorsy.

Active deal volume grew from ~$20K in December 2025 to $244K+ in February 2026, a 12x increase growing at ~37% per week.

About the Tech

Ghost has a flywheel that gets smarter with every deal. As more creators join, our AI builds a deep understanding of each one, their style, audience, pricing, and preferences. Every negotiation compounds, leading to more pricing data, offer history, and performance metrics across thousands of deals.

This data makes their multi agent AI matching system better by the second, they saw a 6x improvement after just 3 months of tuning.

Better matches mean higher ROI for brands, which attracts more brands to the platform. More brands means more earning potential for creators, which attracts more creators.

The cycle repeats.

Unlike traditional agencies that scale linearly with headcount, Ghost compounds, each deal makes the next deal faster, cheaper, and better matched.

About the Team

The team has experience across business, growth marketing, engineering, and product.

R.J. started his career at Goldman Sachs, is a repeat founder ($15M+ raised), ran growth at a Sequoia-backed Series A startup scaling a product line from $0 to $100M+ GMV, and has experience as an actual talent agent.

Gui was Director of Engineering at Fellow.ai from seed to $10M+ ARR, Staff Engineer at Experian ($42B), and holds a Masters in AI from Brazil's top university.

Dilawer was a software developer at Fellow.ai from seed to Series A where owned enterprise integrations for HubSpot and Salesforce.

EWOR has truly been the most helpful group of investors we've ever had the privilege of working with.

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