Paul H. Müller
Paul co‑founded Adjust in 2012 and helped scale it to 120M+ ARR with a ~750‑person team before the company was acquired by AppLovin in 2021. Today, as a Partner at EWOR, he works hands‑on with founders from a builder’s perspective: shaping enterprise B2B sales around the product and advising on software architecture & infrastructure so teams can ship faster, stay reliable, and keep options open as they scale.
Paul supports fellows on:
- Enterprise B2B sales (builder‑first) – ICP and wedge selection, early pipeline discipline, pricing & packaging, and quota/resource design that founders can actually run.
- Software architecture & infrastructure – pragmatic choices for data pipelines, deployment, and observability; when to lean on cloud services vs. owning critical paths.
Co‑founder (CTO → CEO → Advisor). At Adjust, Paul designed and built a bare‑metal, cost‑competitive data infrastructure that out‑performed cloud‑first competitors. The platform tracked hundreds of billions of events per month, ingesting petabytes of data while staying multi‑X lower cost than peers – a key advantage in a highly aggressive market. Adjust raised ~$250M and was acquired by AppLovin in 2021 (1B+).
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