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Arjun Arora

Arjun Arora

Arjun Arora founded Format One after building an advertising-technology company and working in venture investing.

Proudest Mentor Moment

"$100Ms in revenue. 100s of people hired. High quality exits to great partners."

About

Arjun Arora founded Format One after building an advertising-technology company and working in venture investing.

Current Work

Founder and Advisor, Format One

Arjun Arora is the Founder and Advisor at Format One, which works with startup founders and venture funds on strategy and operating decisions. He previously founded and led advertising-technology company ReTargeter, which Sellpoints acquired in 2015.

Arora later served as a Partner at 500 Startups, where his work included accelerator investing, regional funds and investor relations. His earlier experience also includes business development at Yahoo! Real Estate and technology investment banking. Across those roles, he has worked on growth, fundraising and transactions from both operating and investor perspectives. At Format One, his areas of work include go-to-market planning, board leadership, hiring and team accountability.

Experience Arjun brings to founders

  1. Go-to-market strategy
  2. Fundraising
  3. Board leadership
  4. Team operations
  5. Acquisitions

Operating and investing experience

A selection of companies and roles connected to Arjun Arora.

Ventures

Format One

Founder and Advisor

ReTargeter

Founder and former CEO

500 Startups

Former Partner

Yahoo! Real Estate

Former head of business development

Highlights

  1. Founded ReTargeter, acquired by Sellpoints in 2015.
  2. Served as a Partner at 500 Startups.
  3. Founded Format One to advise founders and funds.

Questionsfounders ask aboutArjun Arora

Who is Arjun Arora?

Arjun Arora founded Format One after building an advertising-technology company and working in venture investing.

What experience does Arjun Arora bring to mentoring?

Their experience spans go-to-market strategy, fundraising, board leadership, team operations and acquisitions.

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