Proudest Mentor Moment
"I have mentored Martyn for 6 years. He has built Purple Goat Agency (a disability-focused advertising agency). Not only has he built a great, profitable agency, but he is also making the world a better place for disabled people. For the first 4 years, we spent an hour together every week, and we still speak regularly 6 years in."
About
Arron Shepherd co-founded The Goat Agency and now invests in and advises growing businesses.
Founder and Managing Partner, Arron Shepherd Ventures
Arron Shepherd co-founded The Goat Agency in 2015 and led the influencer-marketing business as CEO. WPP later acquired Goat and combined it with INCA. Shepherd remained CEO after the acquisition, leaving the role in 2025.
He now leads Arron Shepherd Ventures, an investment platform that pairs capital with operating support. His experience building and selling Goat informs his work with companies on commercial strategy, customer acquisition, hiring and preparation for transactions. He also holds investment and advisory relationships with other growing businesses. His background is particularly relevant to founders developing a repeatable service offering and managing the operational changes that come with expansion.
Experience Arron brings to founders
- Commercial growth
- Influencer marketing
- Customer acquisition
- Operational scaling
- Exit preparation
Operating and investing experience
A selection of companies and roles connected to Arron Shepherd.
Ventures
Arron Shepherd Ventures
Founder and Managing Partner
The Goat Agency
Co-Founder and former CEO
Prodigy Studios
Investor and Board Advisor
PassEntry
Investor
Highlights
- Co-founded The Goat Agency in 2015.
- Led Goat through its acquisition by WPP.
- Founded an investment platform combining capital and operating support.
Questionsfounders ask aboutArron Shepherd
Who is Arron Shepherd?
Arron Shepherd co-founded The Goat Agency and now invests in and advises growing businesses.
What experience does Arron Shepherd bring to mentoring?
Their experience spans commercial growth, influencer marketing, customer acquisition, operational scaling and exit preparation.
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