Chris served as Chief Operating Officer at Asana, overseeing functions including sales, marketing, customer success, business development and business operations. He helped the company scale its global business and move through its public offering, working across the commercial and organizational sides of growth.
Earlier, he led marketing for Google’s cloud and enterprise businesses and held leadership positions across software companies including Oracle and Agile Software. His public Stage 2 Capital biography also lists advisory and investment work, including an executive-in-residence role at SignalFire. That background is particularly relevant when a software company must turn early demand into a coordinated go-to-market organization.
At Google, his marketing remit covered the cloud platform, workplace tools, education products and enterprise uses of Maps and Search. He has also served as an independent board director at Area 1 Security.
What others say
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Chris is a rare type of mentor who combines strategic insight with a genuine commitment to helping founders succeed. In particular, he helped us work through a strategic question around our routes to market. Rather than project his perspective, he spent a considerable amount of time understanding our point of view to provide thoughtful, practical guidance that was grounded in our reality.
Hussain Al-Shorafa, Founder, Revic AI
Where Chris can help
- Enterprise go-to-market
- Sales and marketing alignment
- Customer success
- Scaling operating teams
- Company positioning
Operating and investing experience
A selection of companies and roles connected to Chris Farinacci.
Ventures
Asana
former COO
Google Cloud
former marketing leader
SignalFire
executive-in-residence
Highlights
- Helped scale Asana through its public offering
- Led global enterprise marketing at Google
Questionsfounders ask aboutChris Farinacci
Which stage of a software company is most connected to Chris’s experience?
His work is especially relevant to the move from early commercial traction to a larger, repeatable sales and customer-success organization.
Does his background extend beyond marketing?
Yes. At Asana he oversaw multiple commercial and operating functions, including sales, customer success, business development and strategy.
What can enterprise founders learn from his career?
His career offers a reference point for connecting product positioning, distribution and operating structure rather than treating each as a separate problem.
The best mentors spot the best founders early.
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