Geert-Jan Smits is an entrepreneur, angel investor and author of Startup Scorecard. His background spans digital commerce, SaaS, early-stage angel investing and advisory roles.
His GRITT investor profile lists co-founder and operator work at Dutch Operator Fund from August 2024 and a co-founder role at co-Founded by AI from May 2026. It describes Dutch Operator Fund as focused on technology-driven Dutch startups at pre-seed and seed.
In his mentoring, he works with founders on operational cadence: establishing clear OKRs, designing accountable management structures and navigating board dynamics as teams scale.
Where Geert-Jan can help
- SaaS
- e-commerce
- OKRs
- culture
- angel investing
Operating and investing experience
A selection of companies and roles connected to Geert-Jan Smits.
Ventures
co-Founded by AI
Co-founder role listed on his GRITT investor profile from May 2026.
Dutch Operator Fund
Co-founder and operator role listed on his GRITT investor profile from August 2024; the profile describes a focus on Dutch pre-seed and seed technology startups.
Startup Scorecard
Author
Highlights
- Lists co-founder and operator work at Dutch Operator Fund from August 2024 on his GRITT investor profile.
- Lists a co-founder role at co-Founded by AI from May 2026 on the same professional profile.
- Authored Startup Scorecard, focusing on growth metrics and operational discipline.
Questionsfounders ask aboutGeert-Jan Smits
Where can Geert-Jan help founders?
Geert-Jan helps founders establish accountable operating rhythms, design clear OKRs, evaluate executive team alignment, and prepare for board discussions.
Which company-building situations are most relevant to Geert-Jan’s experience?
His experience is especially helpful for SaaS and digital commerce founders moving from early traction to structured scaling and metric-driven execution.
What perspective does Geert-Jan bring as a mentor?
He provides the perspective of an experienced operator and angel investor who focuses on transparent measurement, operational clarity, and sustainable company culture.
The best mentors spot the best founders early.
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