Jacob Key is Co-founder and General Partner at Luminar Ventures, backing seed and pre-seed technology startups across the Nordic region.
Before starting Luminar, he was a serial entrepreneur and made close to 20 early-stage angel investments. His portfolio included Challengermode, Unacast, Audiodo, Blykalla and FirstVet; the companies Sportamore, Vera&John and Vetzoo later became exits.
As a mentor, he takes an active, long-term stance: working closely with early founders on product validation, initial governance, financing strategy and international market expansion.
Where Jacob can help
- Nordics
- pre-seed
- seed
- AI
- deep tech
Operating and investing experience
A selection of companies and roles connected to Jacob Key.
Ventures
Luminar Ventures
Co-founder & General Partner
Angel investing
Made close to 20 early-stage investments before Luminar, including Challengermode, Unacast, Audiodo, Blykalla and FirstVet.
Highlights
- Co-founded Luminar Ventures to back pre-seed and seed-stage Nordic technology companies.
- Made close to 20 early-stage angel investments before Luminar.
- His prior angel portfolio included three company exits: Sportamore, Vera&John and Vetzoo.
Questionsfounders ask aboutJacob Key
Where can Jacob help founders?
Jacob advises founders on early product-market fit, structuring pre-seed and seed financing, forming initial advisory boards, and internationalising from the Nordics.
Which company-building situations are most relevant to Jacob’s experience?
He is especially relevant for early-stage European and Nordic software and deep tech teams navigating the initial leap from concept to institutional funding.
What perspective does Jacob bring as a mentor?
He brings the perspective of a founder turned venture capital general partner who values transparent, long-term alignment across early company building.
The best mentors spot the best founders early.
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