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Ralf Strauss

Ralf Strauss

Ralf Strauss chairs the European Marketing Confederation and brings marketing leadership experience from SAP, Volkswagen and professional associations.

Mentee Testimony

"Ralf walks the talk, having known the market for decades and breaking it down into concrete next steps. He'd not just mentor you on the theory (in my case, B2B marketing), but also put you in front of the right people and provide feedback that pinpoints what needs to improve."

Hubertus Bessau

About

Ralf Strauss chairs the European Marketing Confederation and brings marketing leadership experience from SAP, Volkswagen and professional associations.

Current Work

Chairman, European Marketing Confederation

Ralf Strauss is a marketing executive and advisor whose work spans enterprise technology, automotive projects and marketing associations. He chairs the European Marketing Confederation and is a managing partner at Marketing Tech Lab. He also holds leadership roles in the CMO Community and Digital CMO Community.

Earlier, Strauss held marketing and product-management roles at SAP, including CMO for Germany and Central Europe. At Volkswagen, he led marketing and sales projects as a senior vice president. He served as president of the German Marketing Association from 2013 to 2023 and has taught and written about digital marketing, transformation and marketing technology.

Experience Ralf brings to founders

  1. B2B marketing
  2. Marketing technology
  3. Customer engagement
  4. Digital transformation
  5. Marketing leadership

Operating and investing experience

A selection of companies and roles connected to Ralf Strauss.

Ventures

European Marketing Confederation

Chairman

Marketing Tech Lab GmbH

Managing Partner

SAP

Former CMO, Germany and Central Europe

Volkswagen

Former Senior Vice President

Highlights

  1. Led the German Marketing Association as president from 2013 to 2023.
  2. Held marketing and product-management leadership roles at SAP.
  3. Led marketing and sales projects at Volkswagen.

Questionsfounders ask aboutRalf Strauss

Who is Ralf Strauss?

Ralf Strauss chairs the European Marketing Confederation and brings marketing leadership experience from SAP, Volkswagen and professional associations.

What experience does Ralf Strauss bring to mentoring?

Their experience spans B2B marketing, marketing technology, customer engagement, digital transformation and marketing leadership.

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